Mike asks: I am new to the business, and I have about $2500 to spend on getting my name out there. Where do you get the most bang for your buck in marketing? Thanks for your question, Mike. It’s a question I get pretty regularly from new agents who are trying to break into real [...]
I was catching up on my weekend reading when I came across this misguided article published at RISMedia that describes the way to succeed in business: find an industry guru and follow his/her formula for success.
If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so [...]
In my last two posts, I talked about two ways to grow your business: how to increase your number of clients by increasing your conversion rates on your marketing materials and sales consultations and how to increase the average transaction value. Today, I’ll discuss the third way to grow your business: repeat business. Buying or [...]
I hope you had a Merry Christmas and you are able to take some time off this week to relax and enjoy your time with your family and friends. In my last post, I talked about the first way to grow your business: how to increase your number of clients by increasing your conversion rates [...]
The fundamental purpose of prospecting is to get people to raise their hand and say “I’m interested in buying or selling.” When they do that, you’re one step closer to a new client. But prospecting to get more clients is only one of three ways to grow your business. Those 3 ways include:
Are you ready for 2008? With the holidays just around the corner, now is a good time to take some time to plan your 2008 strategy. Don’t wait for January 2 – start with this step-by-step guide for making 2008 your best year in real estate.
Real estate is a tough job and it can cost significant cash to acquire a client – are you maximizing your profit from each client? Most real estate agents have only one primary way of generating income: clients hire them to buy or sell their home – and when the deal has been completed, the [...]
The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else – all the “me too’s” – has to [...]
If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot.
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