Book Review: Sold! Direct Marketing for the Real Estate Pro

Posted by Krista on Sep 4, 2007 in Advertising, Book Reviews, Marketing | 0 comments

Author: Lois K. Geller Publisher: Capital Books Year Published: 2006 Rating: Buy From Amazon.com One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so effective, why aren’t these campaigns working? The problem...

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Mastering the Art of Selling Real Estate

Posted by Krista on Jul 25, 2006 in Book Reviews, Sales | 0 comments

Author: Hopkins, Tom Publisher: Portfolio Hardcover Year Published: 2004 Rating: Buy From Amazon.com Tom Hopkins has been the go-to sales guru since he took his real estate business from earning $42 a month during his first 6 months to selling more than $14 million in real estate over the next five years – and that was back in the 1960s. In this updated edition of Mastering the Art of...

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Your First Year in Real Estate

Posted by Krista on Jul 25, 2006 in Book Reviews | 0 comments

Author: Zeller, Dirk Publisher: Three Rivers Press Year Published: 2001 Rating: Buy From Amazon.com In Your First Year In Real Estate, author Dirk Zeller, CEO of Real Estate Champions offers a game plan for new agents to navigate the pitfalls of the real estate business. When the book was published back in 2001, there were 730,000 Realtors. (Today, there are almost 1.5 million and at least 2...

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Book Review: 21 Things I Wish My Broker Had Told Me

Posted by Krista on Sep 17, 2005 in Book Reviews | 0 comments

Author: Frank Cook Publisher: Dearborn Real Estate Education Year Publishded: 2002 Rating: Buy From Amazon.com After branching out on their own, entrepreneurs of every field soon realize that there are two major components to succeeding in business. The first is doing what you do well. For real estate, that’s the nitty gritty details that go into making a transaction successful. The...

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