The biggest reason most real estate advertising fails is because the agents don’t do their research first. Rather, they look at what all the other agents in the market are doing and try to copy them. In advertising, the person who’s first has the advantage. Everyone else – all the “me too’s” – has to [...]
It’s no secret that real estate agents rely on advertising and mailings for much of their promotions. Yet few agents have a strategy for their advertising and mailings. They simply want to get their name out there and hope and pray that someone, somewhere will respond to their promotion. There are two basic types of [...]
“Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Proposition (USP).
You’ll often hear marketers tell you to focus on benefits not features when describing your services. This is because people don’t buy or value features. They value how those features can enhance their lives – or the benefits. Features are the characteristics or attributes that physically describe your service. In real estate, the features of [...]
Author: Lois K. Geller Publisher: Capital Books Year Published: 2006 Rating: Buy From Amazon.com One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so [...]
According to the new NAR $40 million ad campaign, the time is right to buy. You can see a copy of the ad as well as detailed analysis over at the Matrix blog – or you could just go straight to the parody at the Housing Panic blog. You have to wonder what they’re thinking [...]
Here’s a nifty tool real estate agents should look into: Postlets.com. Here’s how it works: You sign up for a free account You create your ad with description, features, and up to 12 pictures. they add your add to Google Base, Oodle, Trulia, PropSmart and edgeio. they provide you with html code that you can [...]
According to the newly released Real Estate Advertising 2006 report by Classified Intelligence, real estate agents are spending less than 20% of their ad budgets on print ads in newspapers. That money isn’t going to online newspaper ads either.
Misconceptions About Marketing What does marketing mean to you? To many Realtors, it means either ‘prospecting’ – ie knocking on doors or getting around Do Not Call laws to legally continue cold calling – or ‘advertising’ – sending out lots of direct mailings and postcards and running ads in newspapers. Many Realtors start off with [...]
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