Reader Q&A: How to Use Permission Marketing To Attract Prospects

Posted by Krista on Jun 9, 2009 in Advertising, Marketing, Reader Q&A | 1 comment

A reader asks I have a couple of questions about Permission Marketing: How can I get the first attention? How can I ask for permission to contact without interrupting them? Before I answer your question, let me start with an example of the traditional approach to marketing (aka “interruption marketing”) and permission marketing. You walk into a store and a salesman immediately asks...

Read More

A 5 Step Marketing Plan for Single Property Websites

Posted by Krista on Aug 1, 2008 in Advertising, Internet Marketing | 3 comments

One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a website for your client’s home with its own unique domain name. These types of websites are quick and easy to set up – and because you can add virtually unlimited information to the page, you can use...

Read More

Following Up: The Secret To More Sales

Posted by Krista on May 7, 2008 in Advertising, Marketing, Reader Q&A | 1 comment

This is step 4 of a five-part series on how new agents can successfully break into the real estate market. Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who aren’t quite ready to hire you yet. In yesterday’s post, I...

Read More

How to Cost Effectively Generate Leads

Posted by Krista on May 6, 2008 in Advertising, Marketing, Reader Q&A | 3 comments

This is step 3 of a five-part series on how new agents can successfully break into the real estate market. Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the best ways to generate...

Read More

How to Create Education-Based Marketing Materials That Demonstrate Your Credibility

Posted by Krista on May 5, 2008 in Advertising, Marketing, Reader Q&A | 0 comments

This is step 2 of a five-part series on how new agents can successfully break into the real estate market. General common sense dictates that your marketing materials should tell prospects who you are, what you do and what you’ve accomplished. If you pick up any ad, mailer, or other promotional material, chances are you’ll read about the agent’s accomplishments, sales background...

Read More

How To Build Trust and Credibility as a New Agent

Posted by Krista on May 2, 2008 in Advertising, Business Planning, Marketing, Reader Q&A | 0 comments

This is step 1 of a five-part series on how new agents can successfully break into the real estate market. Building credibility and expertise as a new agent is somewhat of a chicken or egg dilemma. You need clients to gain credibility and expertise, yet clients won’t hire you unless you already have that credibility and expertise. What is a new agent to do? When your prospects analyze which...

Read More