Over the last few months there has been a lot of talk about how the times are changing when it comes to marketing and connecting with today’s buyers and sellers. Here are some questions that have been brought to me and I thought I would share the answers with you. In today’s market, what do [...]
Now, more than ever before, there is a true need to reach consumers with messages that speak directly to their situations, their lifestyle. Consumers have a much clearer idea of what they want than ever before, so it’s best to make sure you are presenting them exactly that—what they want! I’m a “Generation X” consumer [...]
We wish you health, comfort, and prosperity during this holiday season. May your home be filled with the joy of family and friends. Happy Holidays
Are their neighborhoods that are considered to be “Hot” places to settle down, or perhaps that are on the right cycle to experience significant turn around? Adding neighborhoods to your site can be a powerful way to show that you are an expert in this market to buyers and to sellers. From a listing strategy [...]
I was so excited when my husband went to a search engine optimization conference and one the sessions was about integrated marketing. I was like “Wow, it’s not just me that thinks this is something that needs to be discussed.” You might be asking, “What is integrated marketing, Tricia?” Integrated marketing is where you are [...]
A key element to any website strategy is having “Calls to Action” (engagement points) sprinkled strategically throughout your site. Your website should immediately “connect” to the person that visits so that they feel they have come to the right place. How do you do that? Here are 4 steps to creating powerful engagement points that [...]
Now more than ever before, there is a desire from Realtors® in the industry to find ways to be found on the search engines without using the pay-per-click strategy. Many companies out there will say they can get you to rank on the first page of the search engines, but I will share with you [...]
With 2011 underway we must be “razor focused” and understand the mindset of the consumer we want to do business with. Tailor the presentation, the message and the information to engage them. An Interfusion Marketing strategy blends together the targeted focus message with website strategy, offline marketing and your social media so it reaches everywhere [...]
This is a column that relates to a personal experience and I feel it compels me to share as it relates to us working with homeowners in distress and facing foreclosure. A few months ago while on my wedding anniversary vacation trip my husband Kurt was taken to the hospital. We had just ordered breakfast [...]
Remember, It’s Not About You…. It’s About Them – When buyers or sellers want information on moving it’s what on their mind that is going to get them to want to click and stay with your website. Whether it’s for a first-time, move-up or luxury home buyer, or a seller trying to find out what’s [...]
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