Lead Generation

Read some of our featured articles from our blog on real estate lead generation. If you haven’t already created your marketing plan, we have a number of articles to walk you through the steps of creating your real estate marketing strategy.

Step 1 – Graphic Design Basics

Design is a key element of effective marketing communication. What do your marketing materials say about you? Here are tips for generating more results from your marketing, as well as how to work with a graphic designer.

• Why Design Matters
• Why Create A Visual Identity
• How to Design a Memorable Logo
• How to Choose Images, Colors and Fonts for Your Visual Identity
• Tips for Working With A Designer

Step 2 – Advertise Your Services

Many real estate agents advertise their services in newspapers and local publications, but just don’t get the results they hope for. Here are ways to improve your advertising.

• Does Your Advertising Ask Prospects To Do Too Much?
• Why Isn’t Your Advertising Working?
• What is Direct Response Advertising?
• Why Offers are Key to Your Direct Marketing Success
• The 4 Types of Direct Marketing Offers
• A Real Estate Agent’s #1 Marketing Mistake: Not Testing
• Your Direct Marketing Testing Checklist

Step 3 – Networking

Networking is a great way to market your real estate services because it is based on face-to-face contact and building relationships over time. Here are ways to build trust and credibility with the people you meet.

• No One Likes To Be Sold – Especially at Networking Events
• Networking Is About Connecting With Others – And Not About Keeping Score
• How To Strike Up Conversation At Networking Events
• Which Types of Networking Groups Should You Attend?
• 8 Tips for Successful Business Networking
• 5 Steps To Being a Great Networking Conversationalist

Step 4 – Create Your Website

Having a real estate website is essential to your real estate business. Most prospects start their home search online. Here are ways to make your website more effective at capturing leads.

• How to Create a Successful Real Estate Website
• 6 Mistakes Real Estate Agents Make With Their Website
• 6 Tips To Marketing Yourself Online and Improve Your Search Engine Rank
• How To Make Your Site More Useful To Visitors
• Internet Marketing – The Big Picture
• How To Choose a Domain Name
• 10 Step Article Template For Writing Web Content

Step 5 – Website Marketing

Just because you build a website doesn’t mean you will attract targeted traffic to it. Here are ways to drive qualified traffic to your site.

• Introduction to Pay Per Click (PPC) Advertising
• A 5 Step Marketing Plan for Single Property Websites
• 9 Surefire Ways To Increase Traffic To Your Real Estate Website
• Real Estate Internet Marketing Checklist: 3 Steps to Capture Leads and Convert Prospects into Clients
• How to Create an Email Newsletter