Niche Web Strategies for Working Short Sales

by on October 17, 2011 in Blog, Real Estate Trends, Resources, Strategy

A key element for working short sales is making sure you can get the word out in your market to let sellers know there are other options than the foreclosure route. Many times the homeowner is hiding. They are trying to find out what they should do and are feeling overwhelmed. They are sitting in [...]

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7-Point Checklist for a Healthy Website

by on October 10, 2011 in Blog, Business Planning, Internet Marketing, Marketing, Strategy

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: IDX maximized and leveraged. Gone are the days of just one link to search properties [...]

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5 Ways to Brand Yourself on Facebook.

by on October 3, 2011 in Advertising, Blog, Internet Marketing, Marketing, Strategy

It seems like everyone is on Facebook now and there is even a movie out about the creation of Facebook. Although it is something that most of us, if not all of us are using, Facebook can also be a powerful way to build your brand, business credibility and power high-quality lead generation. Here are [...]

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Create a Miracle in your business in 2011!

by on September 29, 2011 in Blog, Business Planning, Internet Marketing, Marketing

One of my favorite movies it the movie Miracle in which Kurt Russell is playing the coach of the Olympic Hockey team in 1980. In the movie it was his job to assemble a team that would be able to play against the Russians. The American association’s vision was to create a team that would [...]

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8 Mistakes Agents Make With Their Websites

by on June 4, 2011 in Internet Marketing

I’ve evaluated hundreds of agents’ websites over the last few years and I find that often, agents make the same mistakes. They buy a cheap, cookie-cutter website, add a handful of listings and some generic content, and then sit back and wait for the leads to pour in. When they don’t, they write off the [...]

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How to Convert More Real Estate Leads into Clients

by on May 10, 2011 in Marketing, Sales

How many leads have you generated from your real estate business since you started that have never closed? You probably don’t know the answer, but I bet there are quite a few. Most real estate agents focus on leads that are easy to close – prospects who want to buy or sell their home now. [...]

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8 Ways To Make Positive Changes In Your Real Estate Business

by on February 18, 2011 in Business Planning

Now that we are half-way through February, are you still on track to achieve all those New Year’s resolutions you set seven weeks ago for your real estate business? Now is a good time to check your progress and adjust your habits if you have fallen back into old routines. You’ve probably heard Albert Einstein’s [...]

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Will Choosing A Real Estate Niche Work for You?

by on February 16, 2011 in Business Planning, Marketing

Whenever real estate agents ask me what the most cost-effective way to market their business, I tell them “specialize for a real estate niche and be able to clearly explain why you are different from other agents.” While most agents agree this might be the way to go in a city with millions of people, [...]

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Why Blogging, SEO and Social Media Marketing Matter for Real Estate Agents

by on February 15, 2011 in Internet Marketing

Yesterday, I sent an email about generating real estate leads through social media. I got a number of responses from skeptical real estate agents calling it “mumbo jumbo” or expressing how it won’t work for them. Are these tools effective – or is all of this online marketing stuff just a bunch of hype?

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5 Steps For Generating More Leads From Your Real Estate Marketing

by on January 22, 2011 in Marketing

The unfortunate truth is that most real estate marketing is a waste of money. The overwhelming majority doesn’t reach the right people at the right time with the right message. The result: zero inquiries and plenty of marketing dollars wasted.

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