5 Steps For Generating More Leads From Your Real Estate Marketing

by on January 22, 2011 in Marketing

The unfortunate truth is that most real estate marketing is a waste of money. The overwhelming majority doesn’t reach the right people at the right time with the right message. The result: zero inquiries and plenty of marketing dollars wasted.

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Real Estate Farming Techniques To Get Leads Fast

by on January 13, 2011 in Marketing

With so many real estate transactions starting online, is there a benefit to farming for real estate listings? Every day I hear agents complain about farming: If they mail, they aren’t getting any responses or it’s too expensive. If they try personal contact, no one is home, people don’t talk to strangers, or calling your [...]

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Creating Your 2011 Real Estate Internet Marketing Plan

by on January 11, 2011 in Internet Marketing

Statistically, something like 94% of all residential real estate sales begin online. If you have been neglecting your real estate internet marketing plan, perhaps it’s time to start planning your strategy to compete online this year. Real Estate internet marketing doesn’t have to be daunting, even if you aren’t very tech-savvy. To be successful, you [...]

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How To Write Real Estate Ads That Attract Buyers

by on January 6, 2011 in Advertising

Does your real estate advertising copy make your listings stand out from all the other homes for sale on the market? If you’re like 95% of all agents, unfortunately, the answer is “no.” Every home is unique or special in some way. Yet most ads are a generic list of features – 3 bed, 2 [...]

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6 Steps For Planning Your 2011 Real Estate Marketing Strategy

by on December 15, 2010 in Blog, Marketing

With the holidays rapidly approaching and 2011 just around the corner, now is a good time to start thinking about your real estate marketing strategy for next year.

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Follow Up with Real Estate Prospects With Personal Thank You Cards

by on December 1, 2009 in Marketing

When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized [...]

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Clear Up Buyer Confusion With A Home Buyer’s Kit

by on November 24, 2009 in Client Service, Marketing, Sales

Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed.

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3 Essential Components of A Real Estate Listing Presentation

by on November 17, 2009 in Client Service, Marketing, Sales

Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and [...]

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5 Steps to Building a Real Estate Referral Business

by on November 3, 2009 in Marketing

Most real estate agents get the majority of their clients through referrals. There are lots of reasons agents love referrals. Most referrals are already interested in buying or selling their home. Because their friend or colleague referred you, you already have credibility in their eyes. They are easier to work with and are more likely [...]

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