Realty Business Coach

6 Ways to Make Your Website More Personal

In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal.

People do business with those they know, like and trust. They want to know who you are - not just that you have local real estate knowledge and experience but that you’re an honest, trustworthy person who will help them complete one of the most confusing and stressful transactions of their lives. Here’s how you can connect with prospects through your site. Read more…

Friday Links for 1/11/08

I haven’t done much linking recently, as I’ve been so focused on content creation. To make up for it, I’ll be doing link roundups once a week or so from now on. Here’s the first link roundup of the year. Read more…

How To Make Your Site More Useful To Visitors

When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to: Read more…

The Benefits of Building Relationships with Prospects

In my last post, I made a case for building relationships with prospects by creating a series of contacts with prospects rather than asking them to hire you right off the bat. This system has a number of benefits over the standard approach of mass marketing or bombarding prospects with mailings they don’t want and don’t find useful. Read more…

Does Your Advertising Ask Prospects To Do Too Much?

Most advertising and promotion is a waste of money. Instead of applying tried and true direct response advertising methods and asking prospects to take a series of baby steps, most advertisements ask prospects to take a giant leap of faith and call for a free consultation.

To your prospect, this is a risky ordeal. They think that if they do call, they’ll end up sitting through a long, high pressure sales pitch to buy or sell their home now - and they might not be ready for that. Read more…

Internet Marketing - The Big Picture

I’ve talked previously about why you should use direct response marketing - specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different - it’s just direct marketing on the web. Read more…

How To Choose a Domain Name

Before you can take your business online, you must first choose a domain name. There are a number of factors that go into picking the perfect domain name for your website. Here are some things to consider: Read more…

How To Organize Your Ideas into an Action Plan

If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so to one business theme. Think of it as an accountability meeting, similar to a weekly staff meeting you might have if you worked in a larger business environment. Here’s a sample agenda: Read more…

5 Steps for Planning any Marketing Campaign

In a previous post, I talked about How To Create Your 2008 Business and Marketing Plan. In this post, I want to break that down a bit further and discuss marketing campaigns.

What is a Marketing Campaign?

A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the big picture that includes detailed, step-by-step guidelines for one particular goal you want to achieve. Marketing campaigns are broken into two parts: Read more…

3 Ways to Grow Your Business (Part 3): How to Generate Referrals and Repeat Business

In my last two posts, I talked about two ways to grow your business: how to increase your number of clients by increasing your conversion rates on your marketing materials and sales consultations and how to increase the average transaction value. Today, I’ll discuss the third way to grow your business: repeat business.

Buying or selling a home is a big decision, so regardless of what you’d prefer, you probably won’t be able to persuade people to move on a whim. That said, there are still opportunities to generate repeat business from past clients in the form of referrals. Read more…