Many real estate agents know they should follow up with prospects and their sphere of influence, but they quickly run out of ideas for what to write about. The challenge is finding useful, interesting things to say each week or month. After all, if your readers don’t find your content valuable, it becomes another piece of junk mail they receive regularly and ends up being deleted or thrown away without much thought. Here are a few ideas for writing interesting follow ups. read full entry

Turning a potential buyer into your client can be challenging for many real estate agents. If a potential buyer calls you on the phone or walks through your door, do you have a system in place to qualify the buyer before you show them homes for sale? read full entry

Many real estate agents target For Sale By Owners (FSBOs) and have little success after the initial conversation when the seller asks the agent to cut his commission. Yet targeting FSBOs can be profitable. According to the National Association of Realtors, about 80-85% of FSBOs eventually end up working with an agent. read full entry

One of the best ways to marketing your real estate services is to specialize for your local community. The approach many real estate agents take is to buy a mailing list and repeatedly send out mailings to those within a specific zip code, but that can get expensive. An alternative approach is to tap into the power centers of your local community and build relationships with community leaders. read full entry

When you walk into an appointment with a prospect, you must be prepared to guide your seller through the home selling process. Many agents do this with a scripted sales presentations while others choose to wing it. Top producers don’t read a sales script line-by-line, but they do have a well-thought-out outline for what they want to talk about in their meeting with prospects. read full entry

To be successful in real estate requires making as many contacts with potential prospects as possible. Think of marketing as a funnel. Initially, you start with a vast pool of people who are “strangers” who have never heard of you. Through your advertising, marketing and promotions, you narrow that vast pool down into “suspects” who might need your services at some point in the future. With continued marketing and follow up, you turn some of the “suspects” into “prospects” who contact you to set up an initial consultation. Of those initial consultations, you will convert a few “prospects” into “clients.” And finally, some of your clients will become “advocates” for your services. Here’s a breakdown of each: read full entry

If you want your real estate website to rank well in search engines, you must have great website content. One of the best ways to drive traffic to your site is to write articles about the home buying and selling process, your local real estate market, and other related topics.

Writing articles doesn’t have to be difficult or painful. Even if you hate writing, you can create great website content with the following article writing template. read full entry