When was the last time you received a personal thank you card that someone took the time to hand write and mail to you? Those kinds of personalized cards are often far more powerful than any other form of communication because they convey how special we feel the recipient is. Everyone loves to be recognized and to feel that their contributions have made a difference in someone’s lives. read full entry

Purchasing a home can be a stressful time for buyers. With so many things to keep in mind – such as financing options, how to keep track of all the homes they view, whether their existing home will sell, and negotiating an affordable price – buyers can easily become overwhelmed. read full entry

Great listing presentations are clear, concise explanations of how you will help sellers sell their home. The best presentations focus on listening to the seller talk 80% of the time and you asking and answering questions 20% of the time. The secret is to be prepared with a list of questions you will ask and a strategy for how you will move the discussion forward to cover each of your key points. read full entry

You don’t have to be tech-savvy to publish your own email newsletter. There are many email service providers like Aweber.com that do virtually everything but create the content for you. You simply need to write good content, add it to the template, and click “send.” The software does everything for you – from making sure everyone who receives your newsletter opted-in to receive it, to handling any unsubscribe requests, to tracking how many people opened your newsletter. read full entry

Most real estate agents get the majority of their clients through referrals. There are lots of reasons agents love referrals. Most referrals are already interested in buying or selling their home. Because their friend or colleague referred you, you already have credibility in their eyes. They are easier to work with and are more likely to close the real estate transaction. And they are much more profitable because you didn’t have to spend money on advertising or lead generation to convert them to clients. read full entry

Expired listings can be a profitable real estate niche to target. If you search your local MLS database, often you’ll find that 30-50% of homes expire and many of these sellers are anxious to re-list their homes with new agents. read full entry

Most sellers are extremely curious what buyers think of their home after a showing. If a home hasn’t received any offers, sellers what to know what is wrong with their home, why buyers don’t like it, and how they can improve it. read full entry