Articles
Marketing for New Agents
- Reader Q&A: How New Agents Can Break Into Real Estate on a Shoestring Budget
- How To Build Trust and Credibility as a New Agent
- How to Create Education-Based Marketing Materials That Demonstrate Your Credibility
- How to Cost Effectively Generate Leads
- Following Up: The Secret To More Sales
- How To Build a Referral-Based Business
- How To Get The Most Bang for Your $2500 Marketing Budget
Grow Your Business
- How To Create Your 2008 Business and Marketing Plan
- 3 Ways to Grow Your Business (Part 1): Increase Number of Clients and Conversions
- 3 Ways to Grow Your Business (Part 2): Increase Average Transaction Value
- 3 Ways to Grow Your Business (Part 3): How to Generate Referrals and Repeat Business
- How to Generate More Money from Clients
- Negotiating Commissions with Buyers
- Negotiating Price With Sellers
Marketing
- What is Marketing?
- Why “Getting Your Name Out” Is A Poor Marketing Strategy
- 6 Mistakes Real Estate Agents Make With Their Marketing Materials
- Do You Make These Mistakes With Your Real Estate Marketing?
Creating a Marketing Plan
- 5 Steps for Planning any Marketing Campaign
- 5 Steps to a Marketing Plan
- Create A Marketing Plan: Step 1 - Define Your Goals
- Setting S.M.A.R.T. Goals
- Create A Marketing Plan: Step 2 - Knowing Your Current and Past Clients
- Create A Marketing Plan: Step 3 - Knowing Your Competitors
- Create A Marketing Plan: Step 4 - Situation Analysis
How to Choose a Target Market
- What is a Target Market?
- Why Choosing A Target Audience Is Crucial
- Segmenting Your Target Market: A Top Down Approach
- Segmenting Your Target Market: A Bottom Up Approach
- How to Select A Niche Market in Real Estate
- How To Identify a Profitable Real Estate Target Market
- How Many Target Markets Should I Pick?
- How to Identify Your Niche Market
Branding and Positioning
- What is branding?
- What is Personal Branding?
- How To Craft An Answer To “What Do You Do For A Living?”
- Position Yourself As the Real Estate Agent of Choice
- Do You Have A Unique Selling Proposition (USP)?
- Why Should I Choose You?
- How Not To Differentiate Yourself
- SWOT Analysis (Part 1) - Your Strength
- SWOT Analysis (Part 2) - Your Weaknesses
- SWOT Analysis (Part 3) - Opportunities and Threats
Prospecting and Lead Generation
- What Prospecting Is - And Isn’t
- How and Why Clients Buy
- How Clients Buy - The Marketing Funnel
- Prospecting - How Clients Gather Information
- How Clients Buy - Evaluating Solutions, Buying, And Re-Evaluating
- How to Get Prospects to Tell You They’re Interested In Buying or Selling
- Why Permission Marketing is the Secret to Prospecting
- Build Rapport With Prospects By Nurturing Your Leads
- How Do You Qualify Leads?
- 4 Steps to a Keep-In-Touch Follow Up System
Advertising
- Does Your Advertising Ask Prospects To Do Too Much?
- Why Isn’t Your Advertising Working?
- What is Direct Response Advertising?
- Why Offers are Key to Your Direct Marketing Success
- The 4 Types of Direct Marketing Offers
- A Real Estate Agent’s #1 Marketing Mistake: Not Testing
- Your Direct Marketing Testing Checklist
Graphic Design
- Why Design Matters
- Why Create A Visual Identity
- How to Design a Memorable Logo
- How to Choose Images, Colors and Fonts for Your Visual Identity
- Tips for Working With A Designer
Networking
- No One Likes To Be Sold - Especially at Networking Events
- Networking Is About Connecting With Others - And Not About Keeping Score
- How To Strike Up Conversation At Networking Events
- Which Types of Networking Groups Should You Attend?
- 8 Tips for Successful Business Networking
- 5 Steps To Being a Great Networking Conversationalist
Sales
Websites
- 6 Mistakes Real Estate Agents Make With Their Website
- 6 Tips To Marketing Yourself Online and Improve Your Search Engine Rank
- How To Make Your Site More Useful To Visitors
- Internet Marketing - The Big Picture
- How To Choose a Domain Name
Client Service
- Consulting Does Not Mean Misleading Your Prospects
- How Good of a Customer Experience Do You Provide?
- How to Deal With Jerks - And Not Become One Yourself
- 8 Client Gift Ideas To Show Your Appreciation
- Do You Address Your Clients’ Emotional Needs?
Time Management
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