You don’t have to be tech-savvy to publish your own email newsletter. There are many email service providers like Aweber.com that do virtually everything but create the content for you. You simply need to write good content, add it to the template, and click “send.” The software does everything for you – from making sure everyone who receives your newsletter opted-in to receive it, to handling any unsubscribe requests, to tracking how many people opened your newsletter.

Benefits of Email Marketing

Email newsletters have a number of benefits over direct mail, including:

1. Cost effective – There’s no postage costs. You pay a monthly fee based on the number of people on your mailing list rather than paying postage fees for each newsletter you send.
2. Track results – With email marketing, you can track how many people receive your email, who has read it, and who has clicked on any links you include.
3. Easy to pass along – Email makes it easy to forward your newsletter to friends. Just click the “forward” button and type in a few recipients, and numerous people can receive your newsletter.
4. Easy to add resources – Email allows you to add links to resources you recommend, so readers can click a link and immediately get more information. You can put a wealth of information in your email newsletter and not have to worry about the added printing and mailing costs of adding a few more pages.
5. Easy to set up – When you send direct mail, you must design your piece to be printer and mailing friendly. Creating a nice format can take time and involve spending hours with publishing programs. Most email service providers, on the other hand, offer a variety of templates for your newsletter, so all you need to do is add your text and hit “send.”

Tips for Writing Effective Emails

Writing an effective newsletter isn’t challenging, but there are a few tips you should follow.

1. Include a table of contents – If you have multiple sections to your newsletter (such as local market conditions, new listings, buyers looking for homes, etc), include an “In This Issue” section that lists each of the topics you will cover.
2. Keep the newsletter short – It is often best to highlight your key points and link to additional content that isn’t as pertinent. For instance, feature your best listings, and link to your website to view additional properties. If you have a blog and want to link to a few posts you’ve written, highlight the best two or three and include links to additional posts.
3. Format it for easy reading – Make your newsletter easy to read by breaking up large chunks of content into sections. Use bolded text, bulleted lists, and subheads just like you would on your website so that readers can easily skim your content.
4. Include a great subject line – The subject of your email must capture people’s attention and get them to keep reading.
5. Include your name in the “from” field – People skim the contents of their inbox, so if they don’t recognize the email is from you, they will delete it.
6. Proofread – Check your email for spelling or grammatical errors before you send.
7. Be compliant with laws – Email laws require that you include your full contact name and address along with a way to opt out of the newsletter.

Email newsletters can be a great, cost-effective way to follow up with prospects. They are simple to set up and easy to track the results of the newsletter.

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