Most sellers are extremely curious what buyers think of their home after a showing. If a home hasn’t received any offers, sellers what to know what is wrong with their home, why buyers don’t like it, and how they can improve it.

Great real estate agents have a feedback system in place that allows them to collect information from potential buyers and can uncover any red flags that may be making the home less attractive.

Method 1 – Survey the Buyer’s Agent

Call, email or fax a follow up sheet to the agent who viewed the home with the buyer. Ask them a few simple questions like:

• What attracted the buyer to this home?
• What did the buyer think about the price?
• What didn’t the buyer like about the home?
• Do you have any suggestions for improving the home?

Method 2 – Survey Buyers After an Open House

When buyers come to an open house, greet them by asking them to participate in an email survey about the home. Not everyone will agree to participate, but for those who do agree, you get their contact information and permission to follow up with them about the home. The questions you can ask are similar to what you’d ask the buyer’s agent after a showing.

• What attracted you to this open house?
• What did you like best about the home?
• What didn’t you like about the home?
• What did you think about the price?
• Do you have any suggestions for improving the home?

You can also ask the buyer if they would like any additional information about the home and invite them to join your mailing list. (If they don’t respond, don’t automatically add them to your mailing list! You want to make sure you have permission to follow up with them.)

By collecting information about what buyers do and don’t like about the home, you will have hard data to present the seller about any major turnoffs buyers have with the home and leverage to convince the seller to make any changes that might be made. After all, buyers don’t make offers on homes they dislike, and if there are any major issues, it could lead to fewer or lower-priced offers.

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