If you want your real estate website to rank well in search engines, you must have great website content. One of the best ways to drive traffic to your site is to write articles about the home buying and selling process, your local real estate market, and other related topics.

Writing articles doesn’t have to be difficult or painful. Even if you hate writing, you can create great website content with the following article writing template.

1. Research keywords. To maximize your traffic to your articles, research the keywords people are actively searching for. Two great free tools you can use are Google’s Keyword Tool and SEO Book’s Keyword Suggestion Tool. Which keywords do you want to rank for? Make sure to use those keywords in your article.
2. Start with a focusing statement. Before you start writing, think about why you are writing this article. Who are you writing it for? What is the take-away message?
3. Decide what type of article to write. How will you structure your content? Several common article types include how-to articles (i.e. How To Sell Your Home in a Bad Real Estate Market), top lists (i.e. Top 10 Ways To Increase The Selling Price of Your Home), reviews, and commentary on current events or trends.
4. Write your introductory paragraph. What makes your article interesting? Why should people read your article? What’s the problem it addresses? Find a “hook” that arouses curiosity and entices people to keep reading.
5. Write your main thought. How does your problem impact your reader? Is a change taking place? A new trend or technology? Something your reader needs to know to complete a task more effectively?
6. Write 3-5 main points. These points will form the main content of your article and will serve as the themes for the next few paragraphs. They can also be tips, a top 10 list, or how-to steps that describe the solution to your reader’s problem.
7. Write your content. For each main point, write a few sentences that explain and clarify your message. Consider adding a quote, a link to a website, or a brief anecdote that illustrates your point.
8. Write your concluding paragraph. Summarize your main points. What conclusions should people draw from your article or what actions should they take?
9. Give your article a headline. Your headline is the most important part of your article, so take time with it. Ask yourself, “If I saw this headline while doing an internet search or in an email, would I click on it?” Your headline should ask a question or promise results or information and make readers curious enough to read the article.
10. Proofread. Finally, once you’ve finished writing your article, proofread it. Spell checkers often miss words, so put the article away for an hour or two and come back to it. You can also try reading it aloud or ask someone to read over it for you.

Writing articles is a great way to demonstrate your real estate expertise and build rapport with site visitors. By following these 10 steps, you will speed up your web content writing and turn your website into a valuable resource for your real estate niche.

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