Monthly Archives: May 2008

Introduction to Pay Per Click (PPC) Advertising

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising is a great way for businesses to do just that. PPC advertising allows websites to list their […]

Internet Marketing, Pay-Per-Click, Search Marketing

Be More Productive with the 80/20 Rule

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
I’m headed to the Priorat region of Spain for a week on Friday. Of course, I still have a million things on my to-do list and a million more on would-like-to-do list. As I added yet another thing to the to-do list, I realized […]

Business Basics, Newsletter Articles, Time Management

How to Create a Successful Real Estate Website

This is the feature article in this week’s RealtyBiz Agent Success Newsletter.
Have you ever wondered why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t rocket science - it’s what they focus on.
Most agents decide they need a […]

Newsletter Articles

International Last Minute Travel On A Budget

I’m traveling to Northern Spain (Priorat) for a week in wine country the last week in May. The trip was somewhat of a last minute decision - I had wanted to go as part of a tour (through The Wine School of Philadelphia, which I cannot recommend highly enough. Seriously, if you love wine and […]

Business Basics, Finance, Resources, Travel

A Marketing Plan Guide For Real Estate Agents

A couple of things -
New Site Design - I’ve completely revamped the RealtyBizCoach.com design and moved the blog off the front page. It’s now at http://www.realtybizcoach.com/blog/. I think everything is working, but if you notice any bugs while viewing the site, please let me know.
Free Marketing Guide - I’ve just released a […]

Business Basics, Marketing, Marketing Plan

How To Get The Most Bang for Your $2500 Marketing Budget

This is a bonus sixth step in the continuing series on how new agents can successfully break into the real estate market. (FYI disclosure: I use a few affiliate links throughout this article.)
I’ll close this series by going back to Mike’s original question. As a new agent, if I had $2500, how would I spend […]

Internet Marketing, Lead Generation, Marketing, Marketing Plan, Networking, Prospecting, Reader Q&A

How To Build a Referral-Based Business

This is step 5 of a five-part series on how new agents can successfully break into the real estate market.
Yesterday, I talked about the importance of nurturing your prospect list. Today, I’m going to shift gears and discuss what you need to do to build a referral-based business.
Last week, Mike asked me, “Where do you […]

Business Basics, Client Service, Lead Generation, Marketing, Prospecting, Reader Q&A

Following Up: The Secret To More Sales

This is step 4 of a five-part series on how new agents can successfully break into the real estate market.
Most small-business owners (myself included) are guilty of not following up with all leads they generate. When leads pour in, it’s tempting to cherry pick the low hanging fruit while ignoring all the others who aren’t […]

Advertising, Direct Response, Lead Generation, Marketing, Prospecting, Reader Q&A

How to Cost Effectively Generate Leads

This is step 3 of a five-part series on how new agents can successfully break into the real estate market.
Yesterday, I discussed why agents should focus on creating education-based marketing materials that address prospects’ key problems and concerns rather than focusing on “getting their name out there.” In today’s article, I’ll talk about the best […]

Advertising, Direct Response, Lead Generation, Marketing, Prospecting, Reader Q&A

How to Create Education-Based Marketing Materials That Demonstrate Your Credibility

This is step 2 of a five-part series on how new agents can successfully break into the real estate market.
General common sense dictates that your marketing materials should tell prospects who you are, what you do and what you’ve accomplished. If you pick up any ad, mailer, or other promotional material, chances are you’ll read […]

Advertising, Lead Generation, Marketing, Prospecting, Reader Q&A