Monthly Archives: January 2008

Debunking the Myth That There Is a “Recipe For Success”

I was catching up on my weekend reading when I came across this misguided article published at RISMedia that describes the way to succeed in business: find an industry guru and follow his/her formula for success.

Business Basics

Friday Links for 1/18/2007

It’s been a super busy week for me, so I’ve been really light on posting. I’ll pick the pace back up next week. In the meantime, here’s some weekend reading.

Resources

6 Ways to Make Your Website More Personal

In previous posts, I’ve talked about mistakes real estate agents make with their websites and how to make your site more useful to visitors. In this post, I’ll discuss how to make your site more personal.
People do business with those they know, like and trust. They want to know who you are - not […]

Websites

Friday Links for 1/11/08

I haven’t done much linking recently, as I’ve been so focused on content creation. To make up for it, I’ll be doing link roundups once a week or so from now on. Here’s the first link roundup of the year.

Resources

How To Make Your Site More Useful To Visitors

When your prospects come to your website, they already have specific goals in mind. It’s your job to anticipate what your prospects are looking for and make it as easy as possible for them to find what they need. For instance, those goals may be to:

Websites

The Benefits of Building Relationships with Prospects

In my last post, I made a case for building relationships with prospects by creating a series of contacts with prospects rather than asking them to hire you right off the bat. This system has a number of benefits over the standard approach of mass marketing or bombarding prospects with mailings they don’t want and […]

Advertising, Direct Response, Marketing, Prospecting

Does Your Advertising Ask Prospects To Do Too Much?

Most advertising and promotion is a waste of money. Instead of applying tried and true direct response advertising methods and asking prospects to take a series of baby steps, most advertisements ask prospects to take a giant leap of faith and call for a free consultation.
To your prospect, this is a risky ordeal. They […]

Advertising, Direct Response, Prospecting

Internet Marketing - The Big Picture

I’ve talked previously about why you should use direct response marketing - specifically, because with direct response marketing, there is no guesswork. You can test everything, measure your results, and choose the methods that get the best response. Internet marketing is no different - it’s just direct marketing on the web.

Direct Response, Internet Marketing, Websites

How To Choose a Domain Name

Before you can take your business online, you must first choose a domain name. There are a number of factors that go into picking the perfect domain name for your website. Here are some things to consider:

Websites

How To Organize Your Ideas into an Action Plan

If you work from home or are a member of a small team, it can be difficult to keep track of all the ideas you come up with on a weekly basis, let alone implement them to improve your business. One way to organize your thoughts is to devote an hour each week or so […]

Business Basics, Goals, Time Management