Archive › December, 2007

A Real Estate Agent’s #1 Marketing Mistake: Not Testing

Many real estate agents are marketing dabblers. They try something (put up a website, send out postcards, advertise in the local paper, run a tv or radio spot, send a newsletter, etc), see it doesn’t work as well as they’d like, then move onto something else. They never stick with it, nor do they ever [...]

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The 4 Types of Direct Marketing Offers

In my last post, I outlined what an offer is and some common mistakes real estate agents make when crafting their offer. In this post, I’ll talk more about the four types of offers: soft, hard, negative and deferred.

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Why Offers are Key to Your Direct Marketing Success

You’ve probably gotten mailings that tell you things like: “You may have already won $10 million.” “Buy one – get one free.” “Free personal organizer when you subscribe to our magazine.” “Call today for your free cd.” “Bring in this coupon and save $25 on purchases of $75.”

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