Do you have a clear, concise statement for the question “What do you do for a living?” that sparks conversation? Unfortunately, most agents miss their opportunity by answering with a standard “I’m a real estate agent.”
The terms “brand” and “branding” are some of the most over-hyped and misused words in all of marketing. Here are some common myths about brands and branding.
In my last article, I explained that your brand is how your customers, prospects, friends and family view you. So where does branding fit into the picture? Branding is about trying to shape the impressions people have about you and your company. It’s not about manipulating people. People are much too smart for that to [...]
Brands are everywhere. It’s virtually impossible to scan your environment and not pick out the brand name printed on your clothing, car, food, beverages, computer, books, billboards, magazines and the like. Turn on the tv and you’ll see advertisement for companies who want you to buy their brand name products.
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