Monthly Archives: October 2007

No One Likes To Be Sold - Especially at Networking Events

Unless you are a shameless, self promoting extrovert (and there’s nothing wrong with that!), there’s a good chance you dread going to networking socials or luncheons in hopes of drumming up business.
As an introvert, when I first started my business and heard I should get involved with my local Chamber of Commerce, I wasn’t […]

Networking

What Prospecting Is - And Isn’t

Prospecting is everything you do to generate awareness and educate prospects about your services. Yet to most agents, it’s a lot of work for seeming little reward. Most agents who don’t have a prospecting system in place wonder if it’s really worth it. Here are 3 key points about prospecting which debunk some common […]

Prospecting

Negotiating Commissions with Buyers

Before the 1980s, it was widely understood that both the buyer’s agent and the seller’s agent worked for and were paid by the seller. The listing agent would negotiate the fee for both the buyer’s agent and him/her self and then place the home in the MLS. The agent who brought the buyer would receive […]

Pricing

Negotiating Price With Sellers

One of the most common questions real estate agents ask is how they can compete with other agents and discount brokers who offer a lower price. This problem, of course, isn’t limited to real estate. In virtually any industry you can think of, clients and customers want the job done better, faster and cheaper. If […]

Pricing

Tips for Working With A Designer

If you choose to work with a graphic designer, here are some tips for making sure the business relationship starts off on the right foot.

Branding/Positioning

How to Choose Images, Colors and Fonts for Your Visual Identity

Once you’ve created your logo, the next step to create a visual identity system is to establish images, colors and fonts that you’d like prospects to associate with you and your services.

Branding/Positioning

How to Design a Memorable Logo

The first step to creating a visual identity is designing a logo. Over time, your logo will become the visual identifier of you and your services. When prospects and clients see your logo, they’ll recognize it and remember you. While names can be difficult to remember, graphical images are much more memorable.

Branding/Positioning

Why Create A Visual Identity

Professional marketing materials start with your visual identity, which includes all the colors, images and fonts that represent your company graphically. Just as you should create a way to verbally identify and differentiate yourself from others, you also need to create a visual way to do the same.

Branding/Positioning

Why Design Matters

The primary purpose of design is to capture your reader’s attention. You can have fantastic copy, a great product or service, and a compelling offer, but unless someone actually looks at the document, your marketing message is nonexistent to them.

Branding/Positioning, Marketing

How To Package Your Services

Virtually everything you buy has some type of packaging. The packaging your product comes in protects the product from being damaged when shipped, from getting dirty, or from deterring someone from tampering with it.

Branding/Positioning