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	<title>Comments on: Do You Have A Unique Selling Proposition (USP)?</title>
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		<title>By: What is Direct Response Advertising? &#124; Real Estate Marketing Tips</title>
		<link>http://www.realtybizcoach.com/2007/09/27/do-you-have-a-unique-selling-proposition-usp/comment-page-1/#comment-2162</link>
		<dc:creator>What is Direct Response Advertising? &#124; Real Estate Marketing Tips</dc:creator>
		<pubDate>Wed, 28 Nov 2007 12:16:12 +0000</pubDate>
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		<description>[...] your target audience&#8217;s dreams, motivations, fears and concerns. It should include your unique selling proposition as well as the benefits and the reasons why you provide superior service. It must be written as if [...]</description>
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