Monthly Archives: September 2007

Do You Have A Unique Selling Proposition (USP)?

Posted by Krista on September 27th, 2007 | 6 Comments

“Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Proposition (USP).

Advertising, Marketing

What Is the Difference Between Features and Benefits?

Posted by Krista on September 25th, 2007 | 1 Comment

You’ll often hear marketers tell you to focus on benefits not features when describing your services. This is because people don’t buy or value features. They value how those features can enhance their lives - or the benefits.
Features are the characteristics or attributes that physically describe your service. In real estate, the […]

Advertising, Marketing

How Do You Qualify Leads?

Posted by Krista on September 23rd, 2007 | Post a comment

When a prospect contacts you, how to do determine whether this person is ready to do business with you - or is just looking for information? Not all people who contact you are ready to buy. You need a system in place to help you decide whether your prospect is ready to buy or […]

Prospecting, Sales

Book Review: Sold! Direct Marketing for the Real Estate Pro

Posted by Krista on September 4th, 2007 | Post a comment

Author: Lois K. Geller
Publisher: Capital Books
Year Published: 2006
Rating:
Buy From Amazon.com
One of the most common questions I receive from real estate agents is how can they make their mailings more effective? They’ve tried sending out all sorts of postcards and get little to no response. If mailing to prospects is so effective, why […]

Book Reviews, Direct Response, Featured, Prospecting