In my last post, I talked about the importance of getting permission to keep marketing to prospects. Once your prospects have given you their contact information and permission to keep in touch, the ball is in your court. Now, it’s up to you to build rapport with them by offering valuable information that educates them [...]
Seth Godin, the father of permission marketing, wrote a fantastic book on Permission Marketing (He’ll even give you four chapters free.) In it, he explains the concept in this Fast Company article.
In previous articles, I’ve discussed your prospect’s buying process. In this article, I want to discuss how your marketing strategy must match how your prospect buys. This is where most real estate agents get it wrong. They advertise, mail postcards, or put up websites hoping that someone will take notice and call them for business.
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