Aweber.com has recently posted two great articles about how real estate agents can use email more effectively.

In Real Estate Email Tips, Pt. 1 – Don’t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, you have to do more than just show subscribers pictures of homes. That’s what everyone else does. To differentiate yourself, you must go above and beyond.

The thing is… there’s a lot more to buying a house than picking the one that looks pretty on the computer. And there are a lot of places that subscribers can view house listings already, on a timeline that they choose.

Your real estate business sells houses. Nice houses. So do a lot of your competitors.

To differentiate your real estate business from the rest, get away from just giving out a “catalog” via email, and start focusing on the other sources of value that you can provide potential customers.

In his second article, Five Content Ideas for Real Estate Emails, Justin describes five types of content you can send to your subscribers. They are:

• Home Buying Tips
• Success Stories
• Market Trends
• Local Factors
• Home Maintenance

The article is a must read for any agent that wants to improve his or her email marketing results.

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