How Many Target Markets Should I Pick?

To succeed in any business, you have to be able to focus your resources. Reaching many people once isn’t enough. You have to reach them repeatedly. It can take upwards of 7 contacts before someone even remembers who you are. If you only send one postcard to them, you’ve just wasted your money.

That said, once you’ve focused on a target market of maybe 500-1000 people at most - and you’re getting good results from your marketing - feel free to start targeting another market.

The key here is to get a marketing system in place first, so that you’re successfully generating new clients from that system. Then, consider adding another target.

For each target market you choose, you’ll need to tailor your marketing materials, offers, and overall message to their specific set of concerns. That means going through the process of segmenting your market and learning more about them. Only after you know what their motivations for buying are can you adapt your existing marketing materials to your new segment.