It may seem counter-intuitive, but not all prospects make good clients. Sometimes it’s best to turn away business, rather than deal with energy draining clients who don’t value your services and will never refer business to you. Have you identified which clients are ideal for you? By identifying and clarifying the characteristics of your ideal [...]
A common concern many real estate agents have when considering choosing a target market is narrowing their focus. They don’t want to turn business away or leave money on the table or put all their eggs in one basket. They want to cast as broad a net as possible and do business with whoever comes [...]
How can you tell if a market segment will be profitable? There’s no hard and fast rule that will tell you “yes, this is profitable” or “no, it isn’t”. However, researching the data on your target market can be useful. Here’s a quick way to analyze a market if you have a geographic focus. (Note: [...]
Narrowing your focus to a real estate niche is one of the best marketing strategies you can use. Here are five characteristics to consider when choosing your target market.
When many real estate agents get into business, they take on any clients they can find. Later, when they start to consider specializing for a real estate niche, they realize they have a hodge-podge of past clients who may or may not share similar characteristics. To start narrowing your focus, look at your current and [...]
Choosing a real estate niche and positioning yourself as a specialist is fundamental to your marketing success. By choosing a niche, you can focus your resources on those people who are most likely to do business with you. If you haven’t worked with many clients, you can choose your target market by narrowing down your [...]
Narrowing your focus by choosing a target market is the first step to creating a successful real estate marketing plan. Your time and money are limited, so you must find a way to reach the right prospects affordably. Trying to target “anyone who plans to buy or sell a home in the next six months” [...]
Before you can start marketing to prospects, you have to know who you’re marketing to. That means uncovering the types of people that are inclined to buy your service, what their motivations are for buying, and why they might buy from you or your competitors. At any given point, only a small percentage of the [...]
Keeping your financial resources in check is the key to running a successful business. We often don’t realize just how much we spend until we look at our bank account and wonder where the money went.
Setting goals for your business is key to getting from where you are to where you want to be. The best goals you can set for yourself are SMART goals. SMART stands for specific, measurable, achievable, realistic and timely. Specific Specific is the what, why and how of your goal. What is it that you’d [...]
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