Monthly Archives: February 2007

Beat Marketing Overwhelm With these 7 Steps

Real estate agents know they must do a lot of marketing and prospecting in order to get new business flowing in the door. However, with all the marketing tactics out there - advertising, mailings, newsletters, websites, blogs, email newsletters, speaking, networking, referral marketing, etc - it’s easy to get overwhelmed with the initial amount of […]

Marketing, Time Management

The Difference Between Goals, Objectives, And Daily To-Do Lists

You’ll often hear people use the terms “goals” and “objectives” in the same sentence. Your goals are clear statements that you intend to achieve. Objectives are the milestones or mini-goals you accomplish on your path to achieving your bigger goals.
Think about how you might plan out a project. For example, let’s say that your goal […]

Goals, Strategy

6 Mistakes Real Estate Agents Make With Their Marketing Materials

The most common mistake I see in virtually all the marketing materials of real estate agents is their inability to stand out and differentiate themselves from other real estate agents. The marketing materials look unoriginal - as if any agent could put their name and picture on the piece and send it out. Often, that’s […]

Marketing, Strategy