Real estate agents know they must do a lot of marketing and prospecting in order to get new business flowing in the door. However, with all the marketing tactics out there – advertising, mailings, newsletters, websites, blogs, email newsletters, speaking, networking, referral marketing, etc. It’s easy to get overwhelmed with the initial amount of work [...]
You’ll often hear people use the terms “goals” and “objectives” in the same sentence. Do you know the difference? Your goals are clear statements that you intend to achieve. Objectives are the milestones or mini-goals you accomplish on your path to achieving your bigger goals. Think about how you might plan out a project. For [...]
One of the biggest mistakes real estate agents make with their marketing materials is not standing out and differentiating themselves from other real estate agents. Their marketing materials look unoriginal – as if any agent could put their name and picture on the piece and send it out. Often, that’s precisely the case. Why is [...]
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