Real Estate Marketing for Agents

According to the newly released Real Estate Advertising 2006 report by Classified Intelligence, real estate agents are spending less than 20% of their ad budgets on print ads in newspapers. That money isn’t going to online newspaper ads either.

Here’s a case of real estate agents not taking the time to customize their template website. I recently stumbled on a website that said the following My Pledge: “You have my firm commitment that I will work hard with you to fulfill all of your real estate needs now, and in the future! I have [...]

Real estate website, Redfin.com, has unleashed a new feature for its site with its First-to-Know program.

I talk with a lot of real estate agents and one of my first questions to them is “what makes you different from other agents?” I’m always amazed at the number of people who respond “There’s really no difference. We all pretty much do the same things.”