Monthly Archives: August 2006

Where are Real Estate Agents Spending Their Advertising Dollars?

Posted by Krista on August 31st, 2006 | Post a comment

According to the newly released Real Estate Advertising 2006 report by Classified Intelligence, real estate agents are spending less than 20% of their ad budgets on print ads in newspapers. That money isn’t going to online newspaper ads either.

Advertising

How Not To Differentiate Yourself

Posted by Krista on August 17th, 2006 | Post a comment

Here’s a case of real estate agents not taking the time to customize their template website. I recently stumbled on a website that said the following
My Pledge: “You have my firm commitment that I will work hard with you to fulfill all of your real estate needs now, and in the future! I have […]

Marketing, Strategy

Redfin Unleashes First-To-Know Program

Posted by Krista on August 17th, 2006 | Post a comment

Real estate website, Redfin.com, has unleashed a new feature for its site with its First-to-Know program.

Resources

Why Should I Choose You?

Posted by Krista on August 3rd, 2006 | 1 Comment

I talk with a lot of real estate agents and one of my first questions to them is “what makes you different from other agents?” I’m always amazed at the number of people who respond “There’s really no difference. We all pretty much do the same things.”

Marketing, Strategy