Monthly Archives: July 2006

The Ethics of Higher Commissions

Posted by Krista on July 29th, 2006 | Post a comment

At a time when most real estate agents are concerned with fierce competition and high pressure to cut their commission rate, a changing market in San Diego seems to be doing the opposite - pushing commissions higher. According to a recent article in the Voice of San Diego, there’s a growing (though small) trend within […]

Ethics

Zillow Goes Mobile

Posted by Krista on July 29th, 2006 | Post a comment

It’s been a great few weeks for internet real estate valuation site, Zillow.com. Last week, it announced its new partnership with Yahoo. This week, it announces that it has gone wireless. According to the Zillow blog

Resources

Create A Marketing Plan: Step 4 - Situation Analysis

Posted by Krista on July 28th, 2006 | Post a comment

In recent articles, I’ve talked about how to Define Your Goals, Know Your Clients, and Evaluate Your Competitors. The fourth pillar of a solid marketing foundation is to know your business environment.

Industry, Marketing Plan

Mastering the Art of Selling Real Estate

Posted by Krista on July 25th, 2006 | Post a comment

Author: Hopkins, Tom
Publisher: Portfolio Hardcover
Year Published: 2004
Rating:
Buy From Amazon.com
Tom Hopkins has been the go-to sales guru since he took his real estate business from earning $42 a month during his first 6 months to selling more than $14 million in real estate over the next five years - and that was back in […]

Book Reviews, Featured, Sales

Your First Year in Real Estate

Posted by Krista on July 25th, 2006 | Post a comment

Author: Zeller, Dirk
Publisher: Three Rivers Press
Year Published: 2001
Rating:
Buy From Amazon.com
In Your First Year In Real Estate, author Dirk Zeller, CEO of Real Estate Champions offers a game plan for new agents to navigate the pitfalls of the real estate business.

Book Reviews

New Domain Change

Posted by Krista on July 16th, 2006 | Post a comment

If you’ve visited this site recently, you might notice that we’ve changed the domain name. We decided to do this for 2 reasons:

The new name is shorter and is a .com
We weren’t sure if we could use the term “Realtor” in our domain name since, I believe, it is still a licensed trademark of the […]

Announcements

SWOT Analysis (Part 3) - Opportunities and Threats

Posted by Krista on July 15th, 2006 | 1 Comment

A SWOT analysis is a great tool to help you uncover your strengths and weaknesses as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a niche market and differentiate yourself based […]

Strategy

SWOT Analysis (Part 2) - Your Weaknesses

Posted by Krista on July 15th, 2006 | Post a comment

A SWOT analysis is a great tool to help you uncover your strengths and weaknesses as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a niche market and differentiate yourself based […]

Strategy

SWOT Analysis (Part 1) - Your Strengths

Posted by Krista on July 15th, 2006 | 2 Comments

A SWOT analysis is a great tool to help you uncover your strengths and weaknesses as well as opportunities and threats just around the corner. It’s a strategic tool that will help you in both your business and personal life. In a business context, it helps you choose a niche market and differentiate yourself based […]

Strategy

How To Use Online Communities To Market Yourself

Posted by Krista on July 10th, 2006 | Post a comment

In a previous article, I talked about ways to market yourself online. In this article, I’m going to talk a bit more about the benefits of participating in online communities.
Forums, discussion groups, and blogs are a great way for you to demonstrate your expertise. People often have lots of questions and turn to online […]

Internet Marketing