Many real estate agents experience the following three problems: Real estate is extremely competitive. While they’ve tried various marketing tactics, none seem to generate many leads. And prospects don’t understand the value they provide and want them to lower their prices. In most cases, the reason why their business isn’t booming is that they are [...]
According to a new report by Borrell Associates, online real estate ad spending will reach $1.719 billion this year. That’s 15% of the $11.698 billion spent on real estate ads each year.
e-Newsletter coach, Michael Katz, recently put his home on the market. What he found, though, was that the descriptions of his home on Realtor.com didn’t come close to differentiating his house from all the other similarly priced homes in the area. So he created a website to describe just what it is that made his [...]
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