Real Estate Marketing for Agents

I’ve talked to a number of new Realtors, and it seems their #1 focus is “getting my name out.” How do they best accomplish it? This is probably the worst marketing strategy you can take. Why? Because it’s all about you. As much as you want to tell people how you’ll do a wonderful job [...]

I’ve evaluated hundreds of agents’ websites over the last few years and I find that often, agents make the same mistakes. They buy a cheap, cookie-cutter website, add a handful of listings and some generic content, and then sit back and wait for the leads to pour in. When they don’t, they write off the [...]