Monthly Archives: June 2004

What is Personal Branding?

There seems to be lots of confusion surrounding “personal branding” and “personal marketing” in the real estate industry. One of our prospects recently gave us a catalog that claimed “your personal brand designed and developed for only $945.” Reading a bit further, what that claim actually meant was that they would design a […]

Branding/Positioning

Marketing and Risk

I talked a little yesterday about marketing as an investment in your business, so today I want to spend a little more time on what that means.

Marketing

Realtors’ Tech Budgets Exceed Marketing

Clickz.com recently cited an NAR study on Realtor’s tech budgets. They say the average Realtor spent $1300/year on technology, up 52% from 2002! Virtually all agents work for firms with websites ad 50% of Realtors have their own site. Comparatively, the NAR found that typical members budgeted $1200 for promotion and marketing […]

Industry

Popularity of Blogging

I noticed from our log files that we’ve been getting some traffic to our Real Estate blog through links from a couple of recent publications: one is an Inman article on blogging, and another was a brief mention in the NY Post!
So you never know who might be reading your blog!

Blogging

Mortgages, Loans, and Spam

A recent eMarketer article reports that almost 80% of all spam fits into 2 categories: healthcare (ie diet pills and viagra) and finance (mortages, loans, and stock tips).
What’s interesting is that finance spam only accounted for 15.8% of spam in January 2004, but has soared to 37.8% in April. Whether this is […]

Email

Real Estate Still Booming

A recent article in the Philadelphia Inquirer mentioned a number of statistics about the currently booming real estate industry. Some interesting facts & figures include:

More than 200,000 Realtors have flowed into this market over the last five years, with the greatest percentage increase coming in 2002 and 2003. The current number of NAR […]

Industry