Monthly Archives: February 2004

Beyond MLS for Websites

Many agents seem to rely on their MLS listings as the main attraction to their website. However, with Realtor.com, IDX, and Virtual Office Websites (VOWs), MLS listings are all over the place. Potential buyers don’t need to come to your website to check out listings - and they won’t if you don’t give […]

Websites

Realtor’s Fatal Flaw: Believing that Marketing Doesn’t Work

Misconceptions About Marketing
What does marketing mean to you? To many Realtors, it means either ‘prospecting’ - ie knocking on doors or getting around Do Not Call laws to legally continue cold calling - or ‘advertising’ - sending out lots of direct mailings and postcards and running ads in newspapers. Many Realtors start off […]

Advertising, Lead Generation, Marketing

5 Steps to a Marketing Plan

Have clear and concise goals that you’re excited about achieving
The first step to any marketing plan requires setting measurable goals and objectives. Ask yourself - where are you now, and where do you want to be in a year? In 5 years?
Now that you have a vision of the gap between where […]

Marketing Plan

Are you a marketer or a salesman?

Typically, Realtors were salesmen. They did everything a traditional salesman would - cold call, knock on doors, talk incessantly about their product and how wonderfully experienced they and their company was. They wouldn’t take no for an answer and could overcome any objection. Many Realtors spent a good 80-90% of their time finding […]

Sales